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two-thirds of china's exported goji
products come from the ningxia hui autonomous region. in 2023, ningxia produced
320,000 tons of fresh goji berries and the comprehensive output value of the
entire industry chain reached 29 billion yuan ($3.99 billion).
goji berries have a cultivation history of nearly 600 years in ningxia.
ningxia benefits from abundant sunshine, large temperature differences between day and night, and a variety of nutrients brought to its soil by the yellow river. its ample water sources and fertile soil yield accumulated sufficient nutrients for the berries resulting in their unique medicinal and edible value, proper shape, vibrant color and full sweetness.
goji berries cultivated in ningxia [photo/xiangwei ningxia]
to ensure the quality of goji berry products in the market, ningxia has established comprehensive systems for quality standards, inspection and testing, and product traceability. from cultivation and harvesting to processing and sales, the systems guarantee the quality and safety of goji berries from the "field" to the "consumers", providing strong support for the export of ningxia's goji products overseas.
workers inspect the quality of goji berries. [photo/china green times]
meanwhile, with the continuous development of technological innovation in goji berries, various types of products are produced through deep processing, such as goji berry juice, goji berry gummies, goji berry soft capsules for eye health and goji berry pollen tablets. the diversified products are also increasingly favored by young people.
currently, there are nearly 10 categories and over 60 types of processed goji berry products.
from the fields of ningxia to dining tables of overseas consumers, goji berries produced in ningxia boast traceable quality. in the future, ningxia will continue to bring healthy and delicious goji berry products to consumers around the world.
